Our Blog

Tried and True: Classic Promotional Products

3 days ago

There are some things out there that are just undisputed classics – and when you think of a classic, what goes to your mind? Maybe it’s a classic car like a 1950s era Cadillac, or perhaps ...

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Case Study: Employee Appreciation Gift

Sep 22

A company with many sales representatives needed an item for their top sales performers. Since their sales staff has both men and women, they needed an item that could be used by either gender. They c...

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Case Study: A Race to Remember

Sep 15

Item: Sport Bottle with Metallic Ring – 28 oz. Purpose: Race day giveaway Audience: Breast cancer survivors and race participants A regional race supporting breast cancer research added an in...

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Generation Z vs. Millennials: What’s the Difference?

Sep 08

We’re all familiar with the stereotypes that characterize the millennial generation- avocado toast, “killing” chain restaurants, and being social media obsessed. But what actually de...

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Case Study: Sign the Deal

Aug 31

In the fall, a car dealership introduced a new model and promoted it to potential customers. The car dealer purchased a mailing list and merged it with its own database. The Ranger Stylus Satin P...

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It's Pizza Time! 6 Pizza Products You'll Fall In Love For

Aug 24

Did you know that pizza has been around for a really long time? Pizza has been around since antiquity when the Romans, Egyptians, and the Greeks would all layer flatbreads with toppings, and even the ...

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7 Cool Products to Beat the Heat This Summer

Aug 17

The sun is beating down, and depending on where you live, you might be able to cook an egg on the sidewalk: summer is officially here! With high temperatures and lots of sun, it’s a great time t...

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Case Study: Inking Impressions

Aug 09

Portability and permanence are among the desirable traits sought in an effective promotional product. A company was looking for a unique self-promotion that incorporated these elements and decided on ...

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Reusable vs. Disposable Items

Aug 02

Disposable products are a common part of everyday life for most folks – think single-use items like plastic cutlery, paper plates, shopping bags from the grocery store, napkins, the coffee cup f...

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Case Study: Paw-se and Appreciate the Little Things

Jul 25

Description: Big Paw Bear Industry: Health Care / Pharmaceutical What it was purchased for: A senior living community was looking for holiday gifts for their residents. How it was distributed: When...

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Case Study: Celebrate Milestones

Jul 18

A bank wanted to promote 110 years of serving individuals and businesses in Pennsylvania through an "Open House" celebration at their branches. Among the many products selected to commemorate this mil...

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7 Promotional Products for When You’re Feeling Lucky

Jul 11

Whether you’re a casino looking for new ways to entice players to visit or you’re putting together a casino themed event, there are plenty of promotional products for you! Add your logo an...

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Case Study: Raise Your Glass!

Jul 03

Objective A local brewery wanted an eye-catching promotional item to place on tables that would boost their alcohol sales and highlight their weekly specials while encouraging enrollment for their ta...

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Case Study: Hay, Where'd You Get That Tote?

Jun 26

Description: Large Boat Tote Industry: Sports / Fitness What it was purchased for: Horse show giveaways How it was distributed: A local horse show needed gifts for their major contributors. A VIP...

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8 Dental Products That Will Make You Smile

Jun 18

Promotional products are great for handing out after patient visits, at conferences and events, or to have available in your reception area. Here are our 8 favorite dental promotional products that he...

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Case Study: Let the Games Begin!

Jun 11

Product: Custom Malibu Sunglasses Industry: Automotive/Banking What it was purchased for: A car company wanted to find a product that would promote their brand at a local college BCS Bowl Games. Ho...

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Let's Get Physical With These Activewear Promo Products

Jun 04

Activewear promotional products are a great option for company wellness programs, fitness centers, or any brand promoting an active lifestyle! Exercise is an important part of our overall wellness and...

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Take it To-Go: 8 Restaurant Takeout Essentials

May 27

The way restaurant patrons experience dining out has changed immensely since coronavirus cases have begun popping up in the U.S. Restaurants that were once packed to the brim with happy diners are now...

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Graphic Design Terms Everyone Should Know

May 20

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save you f...

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5 Toys for the Kid at Heart

May 12

There's something special about receiving a toy that brings out the kid in all of us - whether you're 5 or 55! Adding a little childhood fun to your client's day will surely help them remember your na...

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6 Promotional Products to Fit Your Budget

May 05

Branding: it’s something that every company needs but there can be a common misconception that you need a large budget to get started. That’s not the case! Branding and promoting your comp...

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9 Promotional Products for the Oil & Gas Industry

Apr 20

The world runs on natural resources, but it's not like all that power comes from thin air! Oil, gas, and energy companies help harness and deliver the resources that power all our homes, offices, rest...

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Mask Mania!

Apr 12

It’s safe to say that the humble face mask is one of 2020’s most popular products, and it isn’t difficult to figure out why. During the COVID-19 pandemic, the Centers for Disease Con...

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Take 5 of These Promotional Products for the Medical Field, and Call Me in the Morning

Apr 05

It can be tough for people in the medical field to get their names out to new patients. If you own a restaurant, you can have your cool mascot show up at a local sports game and toss out t-shirts. But...

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Case Study: A Wedded Keepsake

Mar 28

Item: JAFFA® Scalloped Edge Vase Purpose: Gift vase for use during wedding ceremonies Audience: Engaged couples A church wanted an elegant and useful gift for couples who chose their venue for ...

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Case Study: Time for a Rebrand

Mar 21

Objective: A university had just completed a major rebrand complete with a new logo and wanted to make sure they had all the necessary branded items for functions throughout the year. They had previou...

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Case Study: Thank You for Spooning

Mar 14

Description: 10 Oz. Aztec Spooner Mug Industry: Advertising / Marketing / Publishing What it was purchased for: A major coupon distributor was looking for a thank you to give out to advertisers. ...

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The Power of Promo: Why People Love Freebies

Mar 06

Getting free items can feel like winning the lottery. Whether it’s a free sample at the grocery store or a free trial of your favorite streaming service, it is always exciting to get something f...

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Work Hard, Play Harder: 6 Promotional Products to Promote a Healthy Lifestyle

Feb 27

Whether you’re playing a team sport, working out, running a marathon, or going to the game, these promotional products are built to fit any active lifestyle! Add your logo to any of these pro...

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Give Your School Clubs a Boost With These Promotional Products

Feb 19

School clubs are an essential part of student life, and we’ve got the essential pieces you need to make the clubs a big success. These are promotional products that you can use for both to help ...

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6 Products to Grow Your Business!

Feb 12

People love plants! They live in our offices and our homes and whether you have a large flourishing garden or fake plants because you can't even keep a cactus alive, there's a plant-themed promo for e...

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What Makes Gen Z Tick?

Feb 05

It’s 2020, and Generation Z is growing up. The generation includes people born between 1995 and the 2010s, putting the group’s eldest squarely in their mid-twenties. Chances are that you m...

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Case Study: It’s a Date!

Jan 29

Description: Desk Calendar Industry: Insurance What it was purchased for: A local insurance agent wanted a way to connect with customers, and capture new leads, with a useful promotional item that w...

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5 Promo Products for People Who Love to Plan

Jan 21

Calendars, planners, and clocks are some of the most popular promotional products because they are useful, inexpensive, and receive innumerable impressions on a daily basis. Brand these everyday essen...

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What's New in 2022

Jan 19

Some Intriguing Things I Saw at the 2022 PPAI Convention by Michelle Guetle, Owner, The Callard Company I just returned from my 20th annual visit to the PPAI convention in Las Vegas, where each y...

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5 Products That will Send you Over the Moon and out of This World

Jan 06

For the first time since Neil and Buzz took those first steps on July 16th, 1969, there hasn't been a more exciting time for space exploration than right now. Just recently, we landed another rover on...

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6 Retro Products That Are a Blast From the Past

Dec 23, 2021

No matter what decade you think of when you think of “retro products”, you can bet there’s a customizable product perfect for your next event. Using nostalgia to promote your busines...

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2021 - A Year Like No Other

Dec 22, 2021

As another “year like no other” ends, all of us at The Callard Company want to wish you and your loved ones a very happy holiday season and a safe and prosperous new year. Thank you for...

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The Ultimate Holiday Food Guide

Dec 01, 2021

It's a universal truth: The holidays mean food. Whether you're breaking out an old family recipe or you're trying something new for the first time, the holidays are a time where you can come t...

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Case Study: Good Deeds for Kids in Need

Nov 24, 2021

Item: Landscape Mesh Tote Purpose: Fundraising Gala gift bag Audience: Kids in Need Foundation supporters The Kids in Need Foundation Gala is one of the organization’s largest fundraising ...

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The Best Promotional Products for Sports Fanatics

Nov 16, 2021

With football season right around the corner, people are gearing up to support their favorite teams. Whether they’re grilling hot dogs at a tailgate or cheering in the stands, fans love wearing...

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6 Reasons You Need a Company Store

Nov 09, 2021

As more and more companies turn towards e-commerce, shopping online has never been easier or more enjoyable. Ordering branded products is no exception! Company stores give you a convenient and complet...

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Case Study: Shop 'til You Drop

Nov 02, 2021

A shopping mall was holding a late-winter promotion to increase traffic during typically slower months. Visitors to the complex received a "passport" to take to different stores within the mall for st...

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Cook Up a Storm With These 5 Promotional Products

Oct 26, 2021

There are hundreds of cooking gadgets that claim to make people’s lives easier but many of them end up collecting dust in the junk drawer. We’ve found the best and most useful kitchen prod...

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16 Ways Color Affects Your Branding and Marketing

Oct 19, 2021

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your advanta...

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Strategic Planning is the Hottest Topic In Promotional Marketing for 2022

Oct 12, 2021

Callard’s new VP of Operations Nicholas Green and I just returned from SkuCamp 2021, a gathering of more than a hundred leaders of the nation’s top promotional marketing firms and supplier...

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6 Promotional Signs to Let Customers Know You’re Open For Business

Oct 12, 2021

As restaurants, salons, retail stores, and more begin reopening the doors, many business owners are trying to think of bold ways to visually attract customers to their businesses. From curbside food p...

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5 Fail-Proof Ideas for Your Business Instagram

Oct 05, 2021

What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it – Instagram. This photo and video sharing social platform have...

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5 Easy Ways to Achieve a Positive Outlook

Sep 13, 2021

One of the most powerful things you can do to set yourself up for success is practice the art of positive thinking. It's easy to let the struggles of everyday life control your attitude. But by practi...

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6 Products to Show Your Support for Breast Cancer Awareness

Sep 06, 2021

Suppose you're looking for a cause to support to make sure that your business is responsible and giving back to the community. In that case, breast cancer awareness is an excellent choice because it i...

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What Millennials Want (And How to Work With Them)

Aug 14, 2021

Many people agree that there is a high demand to diversify the workforce with young specialists bearing fresh ideas and new perspectives. Furthermore, we need to prepare this growing generation for le...

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How to Create Buzz Around a Launch With Promo Products

Jul 31, 2021

So, you’re launching a new product or service? Congratulations – what an exciting time for your business! We understand that your next step is to develop your action plan to make this laun...

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Soak Up The Sun With These 7 Summer Promo Products

Jul 23, 2021

With an array of outdoor events like concerts, company picnics, and festivals on deck this summer, immerse your brand in nights that last forever and days we will be dreaming about long after the sun ...

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Ain't Nobody Got Time for That: 5 Tips for Working Efficiently

Jul 09, 2021

No one ever got anywhere by doing the bare minimum. Your growth depends on you getting as much done in as little time as possible. The five tips below will help you accomplish as much as possible each...

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Case Study: It's Raining Cats and Dogs

Jul 01, 2021

Item: Puppies & Kittens Mini Appointment Calendar Client: Pet Food Manufacturer Purpose: Increase pet food sales through goodwill campaign A pet food manufacturer partnered with a nationwide pet...

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Case Study: Keeping Colds at Bay, One Spritz at a Time

Jun 24, 2021

Keeping Colds at Bay, One Spritz at a Time Organization High School Product Featured Spray Hand Sanitizer Goal of Promotion To promote good health for the winter season Description of Case H...

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You Can Bank on These 7 Promotional Products

Jun 17, 2021

Finance-themed promotional products are a great marketing investment and help increase brand awareness and customer loyalty. These seven products can be used as financial seminar gifts, banking giveaw...

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Case Study: Sometimes You Just Need to Vent

Jun 10, 2021

Description: Auto Air Vent Magnetic Phone Mount Industry: Technology What it was purchased for: A technology business was looking for a giveaway item that was unique but also fit within their budg...

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Callard Industry Insight: New Realities About Sourcing

May 27, 2021

Greetings! As we are midway through 2021, year-end planning is on deck. In the last 30 days, 75% of my conversations with industry colleagues were centered on supply chain. Supply chai...

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Product Safety: What You Need to Know

May 19, 2021

No matter what they’re purchasing, no one wants their products to be unsafe – it’s a no-brainer! In the United States, there are several different product safety regulations that pro...

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6 Fun Products for Keeping Kids Occupied at Home

May 05, 2021

Since the coronavirus outbreak has forced many schools and daycares to close, millions of children are experiencing a major disruption in their daily lives. Parents working from home may be struggling...

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6 Hot Products for the Grill Master

Apr 13, 2021

Nothing says summertime better than lounging on a pool float, roasting marshmallows under the stars, or feasting on tender barbecue. It’s time to light up the grill, because these smokin&rsqu...

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8 Elegant & Engravable Promotional Products

Apr 06, 2021

The promotional products industry has become so successful for one reason: people like free stuff. It’s true! So, how do you know which of the millions of products you want to be associated with...

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Your Customers Won't Want to Remove These Promotional Products From Their Desks

Mar 30, 2021

At the end of the day, promotional products are really all about getting brands out in front of people to grow awareness and ultimately, increase sales! If you want to get strategic, there are a coupl...

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Branded Pop-up e-Stores Are a Hit in 2021

Mar 10, 2021

A major U.S. retailer raised nearly $20,000 for their philanthropic charity with the support of 2,000-plus employees by setting up an online store where they could choose from a range of fun, custom-...

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The Value of Custom Packaging

Mar 08, 2021

When you advertise your business or organization with promotional products, you want those items to be unique, interesting, and memorable. So, shouldn’t that same principle apply to the packagin...

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5 Quick Pick-Me-Ups You Can Send Your Employees at Home Right Now

Feb 15, 2021

Show your staff some much needed appreciation while they work from home with these inexpensive and mailable products. While many people are getting used to the “new normal” of working fro...

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8 Promo Products That Will Kick Start Your Goals

Feb 08, 2021

We all want to live healthier, sleep deeper, and work better. These motivational promotional products will help kickstart goals and increase your brand visibility! Exercise Band Let's get physical...

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Top 8 Promotional Products for Real Estate Professionals

Feb 01, 2021

If you work in real estate, you know that your field generates billions of dollars in revenue per year in residential, commercial and industrial sectors. And you could pocket a good amount of that yie...

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5 Pitch Perfect Products for Musically Talented Individuals

Jan 03, 2021

We all have talented musicians in our lives. Whether they can shred on an electric guitar or have tried out for the local singing competition, some people are born to make music. Here are 5 promo pro...

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2021: A Fresh Start

Dec 29, 2020

By Michelle Guetle, President, The Callard Company As I step back to review what we conquered and learned this year, I’m optimistic for a fresh start in 2021. I see growth opportunities a...

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Top 10 Promotional Product Ideas for the Construction Industry

Dec 27, 2020

Whether you’re working in the construction industry, cater to outdoor enthusiasts, or simply want to lead a company-wide safety session, having an array of timely, yet practical promotional prod...

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Our Top 10 Favorite Eco-Friendly Products

Dec 13, 2020

Sometimes it’s good to take a moment and get in touch with Mother Earth. Not only are these products great for printing your company logo or message, but they also serve dual purposes. The produ...

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Beyond PPE: 6 Feel-Good Promo Products for Hospitals

Dec 06, 2020

Although 2020 has been over-saturated with PPE products, hospitals and medical offices still seek other promo product ideas (beyond PPE) to pass out to patients, nurses, and visitors. Whether being...

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How to Thank Your Most Important People This Year

Nov 24, 2020

Everyone I’ve talked to these past few weeks feels like they’ve worked harder this year than in previous years. We had to re-think and re-work every aspect of our lives. In business, w...

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4 Ways to Boost Employee Morale

Oct 20, 2020

4 Ways to Boost Employee Morale · When it comes to building a thriving company culture, maintaining positive employee attitudes is essential. Not only are happy employees more product...

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Business Travel: How COVID-19 Changes Everything

Oct 08, 2020

“Business as usual.” The common phrase people use when everything resets and goes back to a normal routine. However, due to the COVID-19 pandemic and the safety of employees as the number ...

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6 Things You're Missing out on by Not Using Promotional Products

Oct 01, 2020

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a product b...

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Reimagining Business: Getting to the Next Normal

Sep 28, 2020

All of us in business are adapting to current conditions and trying to envision what the next normal will be. Many of my core beliefs as a business owner held true these past few months and I trust th...

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6 Things You Need on Your Desk

Sep 09, 2020

Most of us spend as much time at our desks as we do in our homes. If that’s the case, we should all put some time and effort into making sure our workspace is as happy and motivating as possible...

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Customer Experience + Branding: The Relationship Goals of Marketing

Aug 18, 2020

Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand’s values. But the truth is, positive customer experiences can be diffi...

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25 Insane Facts About Promotional Products

Aug 11, 2020

You don’t have to work in the field of promotional products to notice the impact they can have on any organization’s marketing efforts. As the most effective medium of advertising across a...

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Cheers! Let’s Sell More Beer!

Aug 04, 2020

Description: Custom Wave Table Tent Industry: Hospitality What it was purchased for: A local brewery wanted an eye-catching promotional item to place on tables that would boost their alcohol sales, ...

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6 Budget-Friendly Products to Drive High-End Sales

Jul 28, 2020

Are you looking for a marketing campaign that is not only successful but budget-friendly? Good news! You don’t have to break the bank to find promotional products that get the job done and leave...

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5 Men's Wearable Promotional Products for the Office and Beyond

Jul 13, 2020

It’s fun giving out promotional products like fidget spinners and stress balls, but sometimes you need an option for the guy that likes to keep it a bit more professional. These business casu...

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6 Promotional Products for Music Lovers

Jul 06, 2020

These promotional products will be music to your ears! There are all kinds of music lovers out there, from fans of rock to jazz and everything in between, that would love to get any of these music-the...

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6 Books That Every Business Owner Should Read

Jun 29, 2020

As business owners, it’s crucial to understand the trends that affect your industry and your company. Each day, you consume an incredible amount of data, statistics, and research. However, it&rs...

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30 Quotes That Will Motivate You to Succeed

Jun 22, 2020

We all want to succeed in business and in life, but sometimes we could use an extra boost of motivation. Some of the most successful people we have ever known have failed many times before succeeding....

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3 Simple Ways to Boost Your Mood Right Now

Jun 07, 2020

Do you ever get a case of the Mondays…on a Thursday? We all get down sometimes, but that doesn’t mean we need to stay there. Whether someone said something that upset you, you’re st...

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10 Tweetable Quotes for Motivation

May 24, 2020

People love quotes. That’s probably why 30% of retweets on Twitter are quote-related. You can tap into that trend by posting engaging and entertaining quotes on your company’s account. How...

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How to Put Together an Onboarding Kit

May 02, 2020

Employee engagement starts the second a new employee walks in the door, so it’s important for companies to make a good impression on their first day! The onboarding process shouldn’t just ...

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Branding 101: What Makes a Brand Powerful

Mar 20, 2020

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, and t...

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Graphic Design Terms Everyone Should Know

Mar 12, 2020

It can be hard to communicate with a design team on a project when the designers speak their very own language. That’s why we have a rundown of words you may come across frequently that can sav...

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11 Promo Products for an Active Lifestyle

Mar 05, 2020

Take your corporate match to the next level! From team building sporting events to company-wide marathons, your customized products guarantee you beat the competition. Below is a list of 11 sports-mi...

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6 USA-Made Products Especially for Kids

Feb 27, 2020

Who didn’t enjoy getting to dig through the prize basket after a trip to the dentist or the bank? It’s a fact – children love giveaways. Get your brand, school, or organization in fr...

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The Secrets to Attracting Ideal Customers

Feb 12, 2020

You put together the business plan, signed the lease, designed an informative website and…*crickets*. It can be pretty discouraging when you put in the effort, but you’re not attracting...

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Win Big With These Promotional Products for Sports Lovers

Feb 05, 2020

If you’re looking for some awesome gear to support your team—or for some killer merch for your team’s fans—we’ve got you covered with these awesome promotional products f...

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10 Must-Have Tech Products and Accessories

Jan 29, 2020

If you want to give your brand a modern and fresh new identity try throwing some cutting-edge tech gadgets into your marketing mix. The wave of wireless charging options, portable speakers, and wearab...

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Your Guide to Drinkware

Jan 22, 2020

Mugs, tumblers, and bottles…oh my! There is an abundance of variety available when it comes to promotional drinkware, which can make it difficult to decide what is the best choice for your bran...

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5 Awesome Recreational Wearables

Jan 07, 2020

Did you know that wearables are the #1 best-received promotional product? Add your logo to these fresh wearables and make your brand a walking advertisement with innumerable impressions all year long!...

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How to Manage the Workload of a Leader

Dec 31, 2019

We all have a superstar in the office. They’re the ones who get all their work done before the deadline, befriend everyone in the office, manage an entire team, and still make it to the gym ever...

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Promotional Golf Products That Are Made in the USA

Dec 24, 2019

These golf-themed promotional products are a hole-in-one! Add your logo to take your company’s golf tournament or event to the next level. Treat golfers to custom golf balls, umbrellas, bag t...

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These Are the Tech-Savvy Promotional Products You Are Looking For

Dec 09, 2019

Technology advances exponentially. By the time you finish reading this article, you might be actually be reading it in some virtual reality café where Elvis is serving you a strawberry daiquiri...

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6 Promotional Products for Religious Institutions

Jan 14

Religion and spirituality are shared experiences that bring communities together, and promotional products are a great way to help get your message to those who want to hear it. Whether you’re l...

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5 Ways to Boost Employee Morale

Sep 24, 2020

When it comes to building a successful company culture, maintaining positive employee attitude is key. Not only are happy employees more productive, but your company is also more likely to attract and...

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Branding 101: Let’s Talk Logos

Nov 06, 2020

A logo is often a company’s first impression and it can impact a customer’s perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element t...

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5 Promo Products for the Stay-at-Home Worker

Nov 13, 2020

Working from home has become the norm these days. It’s also becoming increasingly difficult to separate our professional lives from our personal lives. From trying to make deadlines, cooking din...

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