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Case Study: Keeping Colds at Bay, One Spritz at a Time

97 mins ago

Keeping Colds at Bay, One Spritz at a Time Organization High School Product Featured Spray Hand Sanitizer Goal of Promotion To promote good health for the winter season Description of Case H...

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You Can Bank on These 7 Promotional Products

Jun 17

Finance-themed promotional products are a great marketing investment and help increase brand awareness and customer loyalty. These seven products can be used as financial seminar gifts, banking giveaw...

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Case Study: Sometimes You Just Need to Vent

Jun 10

Description: Auto Air Vent Magnetic Phone Mount Industry: Technology What it was purchased for: A technology business was looking for a giveaway item that was unique but also fit within their budg...

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Callard Industry Insight: New Realities About Sourcing

May 27

Greetings! As we are midway through 2021, year-end planning is on deck. In the last 30 days, 75% of my conversations with industry colleagues were centered on supply chain. Supply chai...

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Product Safety: What You Need to Know

May 19

No matter what they’re purchasing, no one wants their products to be unsafe – it’s a no-brainer! In the United States, there are several different product safety regulations that pro...

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6 Fun Products for Keeping Kids Occupied at Home

May 05

Since the coronavirus outbreak has forced many schools and daycares to close, millions of children are experiencing a major disruption in their daily lives. Parents working from home may be struggling...

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6 Hot Products for the Grill Master

Apr 13

Nothing says summertime better than lounging on a pool float, roasting marshmallows under the stars, or feasting on tender barbecue. It’s time to light up the grill, because these smokin&rsqu...

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8 Elegant & Engravable Promotional Products

Apr 06

The promotional products industry has become so successful for one reason: people like free stuff. It’s true! So, how do you know which of the millions of products you want to be associated with...

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Your Customers Won't Want to Remove These Promotional Products From Their Desks

Mar 30

At the end of the day, promotional products are really all about getting brands out in front of people to grow awareness and ultimately, increase sales! If you want to get strategic, there are a coupl...

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Branded Pop-up e-Stores Are a Hit in 2021

Mar 10

A major U.S. retailer raised nearly $20,000 for their philanthropic charity with the support of 2,000-plus employees by setting up an online store where they could choose from a range of fun, custom-...

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The Value of Custom Packaging

Mar 08

When you advertise your business or organization with promotional products, you want those items to be unique, interesting, and memorable. So, shouldn’t that same principle apply to the packagin...

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5 Quick Pick-Me-Ups You Can Send Your Employees at Home Right Now

Feb 15

Show your staff some much needed appreciation while they work from home with these inexpensive and mailable products. While many people are getting used to the “new normal” of working fro...

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8 Promo Products That Will Kick Start Your Goals

Feb 08

We all want to live healthier, sleep deeper, and work better. These motivational promotional products will help kickstart goals and increase your brand visibility! Exercise Band Let's get physical...

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Top 8 Promotional Products for Real Estate Professionals

Feb 01

If you work in real estate, you know that your field generates billions of dollars in revenue per year in residential, commercial and industrial sectors. And you could pocket a good amount of that yie...

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5 Pitch Perfect Products for Musically Talented Individuals

Jan 03

We all have talented musicians in our lives. Whether they can shred on an electric guitar or have tried out for the local singing competition, some people are born to make music. Here are 5 promo pro...

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2021: A Fresh Start

Dec 29, 2020

By Michelle Guetle, President, The Callard Company As I step back to review what we conquered and learned this year, I’m optimistic for a fresh start in 2021. I see growth opportunities a...

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Top 10 Promotional Product Ideas for the Construction Industry

Dec 27, 2020

Whether you’re working in the construction industry, cater to outdoor enthusiasts, or simply want to lead a company-wide safety session, having an array of timely, yet practical promotional prod...

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Our Top 10 Favorite Eco-Friendly Products

Dec 13, 2020

Sometimes it’s good to take a moment and get in touch with Mother Earth. Not only are these products great for printing your company logo or message, but they also serve dual purposes. The produ...

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Beyond PPE: 6 Feel-Good Promo Products for Hospitals

Dec 06, 2020

Although 2020 has been over-saturated with PPE products, hospitals and medical offices still seek other promo product ideas (beyond PPE) to pass out to patients, nurses, and visitors. Whether being...

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How to Thank Your Most Important People This Year

Nov 24, 2020

Everyone I’ve talked to these past few weeks feels like they’ve worked harder this year than in previous years. We had to re-think and re-work every aspect of our lives. In business, w...

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4 Ways to Boost Employee Morale

Oct 20, 2020

4 Ways to Boost Employee Morale · When it comes to building a thriving company culture, maintaining positive employee attitudes is essential. Not only are happy employees more product...

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Business Travel: How COVID-19 Changes Everything

Oct 08, 2020

“Business as usual.” The common phrase people use when everything resets and goes back to a normal routine. However, due to the COVID-19 pandemic and the safety of employees as the number ...

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6 Things You're Missing out on by Not Using Promotional Products

Oct 01, 2020

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a product b...

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Reimagining Business: Getting to the Next Normal

Sep 28, 2020

All of us in business are adapting to current conditions and trying to envision what the next normal will be. Many of my core beliefs as a business owner held true these past few months and I trust th...

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6 Things You Need on Your Desk

Sep 09, 2020

Most of us spend as much time at our desks as we do in our homes. If that’s the case, we should all put some time and effort into making sure our workspace is as happy and motivating as possible...

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Customer Experience + Branding: The Relationship Goals of Marketing

Aug 18, 2020

Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand’s values. But the truth is, positive customer experiences can be diffi...

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25 Insane Facts About Promotional Products

Aug 11, 2020

You don’t have to work in the field of promotional products to notice the impact they can have on any organization’s marketing efforts. As the most effective medium of advertising across a...

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Cheers! Let’s Sell More Beer!

Aug 04, 2020

Description: Custom Wave Table Tent Industry: Hospitality What it was purchased for: A local brewery wanted an eye-catching promotional item to place on tables that would boost their alcohol sales, ...

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6 Budget-Friendly Products to Drive High-End Sales

Jul 28, 2020

Are you looking for a marketing campaign that is not only successful but budget-friendly? Good news! You don’t have to break the bank to find promotional products that get the job done and leave...

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5 Men's Wearable Promotional Products for the Office and Beyond

Jul 13, 2020

It’s fun giving out promotional products like fidget spinners and stress balls, but sometimes you need an option for the guy that likes to keep it a bit more professional. These business casu...

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6 Promotional Products for Music Lovers

Jul 06, 2020

These promotional products will be music to your ears! There are all kinds of music lovers out there, from fans of rock to jazz and everything in between, that would love to get any of these music-the...

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6 Books That Every Business Owner Should Read

Jun 29, 2020

As business owners, it’s crucial to understand the trends that affect your industry and your company. Each day, you consume an incredible amount of data, statistics, and research. However, it&rs...

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30 Quotes That Will Motivate You to Succeed

Jun 22, 2020

We all want to succeed in business and in life, but sometimes we could use an extra boost of motivation. Some of the most successful people we have ever known have failed many times before succeeding....

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3 Simple Ways to Boost Your Mood Right Now

Jun 07, 2020

Do you ever get a case of the Mondays…on a Thursday? We all get down sometimes, but that doesn’t mean we need to stay there. Whether someone said something that upset you, you’re st...

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10 Tweetable Quotes for Motivation

May 24, 2020

People love quotes. That’s probably why 30% of retweets on Twitter are quote-related. You can tap into that trend by posting engaging and entertaining quotes on your company’s account. How...

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How to Put Together an Onboarding Kit

May 02, 2020

Employee engagement starts the second a new employee walks in the door, so it’s important for companies to make a good impression on their first day! The onboarding process shouldn’t just ...

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Branding 101: What Makes a Brand Powerful

Mar 20, 2020

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, and t...

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Graphic Design Terms Everyone Should Know

Mar 12, 2020

It can be hard to communicate with a design team on a project when the designers speak their very own language. That’s why we have a rundown of words you may come across frequently that can sav...

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11 Promo Products for an Active Lifestyle

Mar 05, 2020

Take your corporate match to the next level! From team building sporting events to company-wide marathons, your customized products guarantee you beat the competition. Below is a list of 11 sports-mi...

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6 USA-Made Products Especially for Kids

Feb 27, 2020

Who didn’t enjoy getting to dig through the prize basket after a trip to the dentist or the bank? It’s a fact – children love giveaways. Get your brand, school, or organization in fr...

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The Secrets to Attracting Ideal Customers

Feb 12, 2020

You put together the business plan, signed the lease, designed an informative website and…*crickets*. It can be pretty discouraging when you put in the effort, but you’re not attracting...

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Win Big With These Promotional Products for Sports Lovers

Feb 05, 2020

If you’re looking for some awesome gear to support your team—or for some killer merch for your team’s fans—we’ve got you covered with these awesome promotional products f...

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10 Must-Have Tech Products and Accessories

Jan 29, 2020

If you want to give your brand a modern and fresh new identity try throwing some cutting-edge tech gadgets into your marketing mix. The wave of wireless charging options, portable speakers, and wearab...

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Your Guide to Drinkware

Jan 22, 2020

Mugs, tumblers, and bottles…oh my! There is an abundance of variety available when it comes to promotional drinkware, which can make it difficult to decide what is the best choice for your bran...

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5 Awesome Recreational Wearables

Jan 07, 2020

Did you know that wearables are the #1 best-received promotional product? Add your logo to these fresh wearables and make your brand a walking advertisement with innumerable impressions all year long!...

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How to Manage the Workload of a Leader

Dec 31, 2019

We all have a superstar in the office. They’re the ones who get all their work done before the deadline, befriend everyone in the office, manage an entire team, and still make it to the gym ever...

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Promotional Golf Products That Are Made in the USA

Dec 24, 2019

These golf-themed promotional products are a hole-in-one! Add your logo to take your company’s golf tournament or event to the next level. Treat golfers to custom golf balls, umbrellas, bag t...

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These Are the Tech-Savvy Promotional Products You Are Looking For

Dec 09, 2019

Technology advances exponentially. By the time you finish reading this article, you might be actually be reading it in some virtual reality café where Elvis is serving you a strawberry daiquiri...

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5 Ways to Boost Employee Morale

Sep 24, 2020

When it comes to building a successful company culture, maintaining positive employee attitude is key. Not only are happy employees more productive, but your company is also more likely to attract and...

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Branding 101: Let’s Talk Logos

Nov 06, 2020

A logo is often a company’s first impression and it can impact a customer’s perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element t...

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5 Promo Products for the Stay-at-Home Worker

Nov 13, 2020

Working from home has become the norm these days. It’s also becoming increasingly difficult to separate our professional lives from our personal lives. From trying to make deadlines, cooking din...

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