Founded in 1987, Callard is a certified Women’s Business Enterprise that has grown into one of the Top 200 promotional marketing companies in the United States in sales volume. We reached this milestone by focusing on efficiency and managing every aspect of promotional brand marketing – from sourcing to fulfillment – for customers of all sizes. 

We’ve created a following of loyal clients locally, nationally and internationally, including many Fortune 20, 50 and 100 corporations for whom we manage everything from recognition programs and uniforms to health and safety supplies. At the heart of it all is a strong emphasis on people and our desire to build and nurture long-term relationships with all of our customers, associates, and suppliers.

We’re obsessed with quality and service. In our opinion, you can’t have one without the other. It’s been our guiding principle every day we’ve come to work since we opened our doors more than 30 years ago. Ask owner Michelle Guetle, and she’ll tell you that the Callard difference rests in who we are as people, the passion we have for our work, and the pure fun we have while doing it!

We foster long-term relationships by approaching every interaction with integrity, respect, and compassion.

That’s why you can confidently count on Callard for creative product solutions for all of your promotional, recognition, engagement, display, and branding needs!


  • Corporate promotion materials of all kinds
  • Logo merchandise
  • Sales incentives and customer loyalty programs
  • Employee appreciation 
  • Recognition programs
  • Trade-show and point-of-sale displays
  • Printing and custom packaging 
  • Direct mail campaigns
  • E-commerce platforms and services
  • Onsite pop-up stores 
  • Event support marketing