Case Study

Marathon

Opportunity

How does a national oil company create a series of quarterly mailings to 4,300 dealers across the United States that is different than the multiple brown box shipments that arrive daily, and are placed in the back room unopened?

Solutions

Callard designed a custom mailing box with graphics designed around the quarterly campaign message to ship to all 4,300 dealers. These self mailing cubed were filled with signage, training materials and an incentive contest for the indicidual - all designed and fulfilled by Callard's creative team.